It should be obvious by now that the internet is shattering traditional businesses by democratizing access to information and allowing for technology to reduce costs and simplify transactions. Well the newest target of advancing technology on the internet is the financial advisor. With the rise of robo-advisors like Betterment, WealthFront, and now Wisebanyan, the traditional brick-and-mortar financial advisors are looking like Radioshack and Barnes and Noble of the early 2000’s (that is to say not likely to last much longer). Intelligent Gen-X’ers (born in the 60’s and 70’s) and Millennials (born between 1980 and the 2000’s) are comfortable with technological disruptors and overall tend to embrace them. And the rise of robo-advisors for under 40’s will be another disruptor.
